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📊 數據驅動設計 · 為演算法與注意力優化 📊 Data-Driven Design · Optimized for Algorithm & Attention

你的海報 只有 0.2 秒 YOUR POSTER HAS 0.2 SEC

我們為你贏下這關鍵一瞬。 We Engineer That Split Second.

當其他工作室還在追求美感,我們早已在設計注意力捕獲系統。每一張海報都經過 A/B 測試、眼動追蹤驗證,並針對 Netflix 縮圖、影院海報牆、社群動態優化。 While other studios chase aesthetics, we engineer attention capture systems. Every design is A/B tested, eye-tracking validated, and optimized for Netflix thumbnails, theater displays, and social feeds.

// 我們不做藝術品,我們做投資報酬率。 // We don't make art. We make ROI.

服務客戶:A24 · Netflix · HBO · 華納兄弟 · Focus Features Trusted by A24 · Netflix · HBO · Warner Bros. · Focus Features
gophoto.com/heatmap
LIVE
注意力捕獲 ATTENTION
89%
前 200ms First 200ms
CTR 預測 CTR PREDICT
+340%
對比基準 vs baseline
縮圖評分 THUMBNAIL
A+
Netflix 就緒 Netflix Ready
類型匹配 GENRE FIT
97%
恐怖片信號 Horror signals
POSTER
主視覺預覽區 Key Art Preview
主要焦點:臉部 (45% 停留時間) Primary: Face (45% dwell)
標題辨識:100% @ 160×90px Title: 100% @ 160×90px
演算法預測:前 5% 排名 Algorithm: Top 5% predicted
眼動追蹤驗證 Eye-Tracking
200+
成功專案 Projects
340%
平均 CTR 提升 Avg CTR Lift
50+
串流平台合作 Streaming Partners
12K+
眼動追蹤測試 Eye-Track Tests
探索更多 Explore
服務差異化 What Sets Us Apart

為什麼傳統海報設計會失敗 Why Traditional Poster Design Fails

在演算法時代,美觀的設計只是虛榮指標。注意力捕獲才是唯一重要的指標。 In the algorithm age, beautiful design is a vanity metric. Attention capture is the only metric that matters.

滑動暫停學

你的電影在串流平台上與 10,000+ 部作品競爭。

我們為縮圖而設計——不是為海報框。每個元素都在 160×90 像素下測試,確保最高點擊率。如果在縮圖尺寸下不行,就不會交付。

這是注意力工程,不是裝飾。

縮圖優先設計

眼動追蹤驗證

每張主視覺在交付前都會經過眼動追蹤分析。我們會精確顯示觀眾在前 200 毫秒內注視的位置。

沒有猜測,只有數據。

200ms 熱點分析

演算法就緒素材

Netflix、Amazon、HBO——每個平台都有不同的縮圖要求和推薦演算法。

我們交付針對各平台優化的版本,最大化演算法能見度和首頁推薦機率。

多平台優化

類型心理學對應

恐怖片需要皮質醇觸發。喜劇需要多巴胺暗示。劇情片需要同理心鉤子。

我們將神經反應對應到視覺元素,確保海報直接與目標觀眾的潛意識對話。

神經科學設計

迷因潛力構圖

最好的行銷是免費行銷。我們設計具有內建病毒潛力的主視覺——邀請惡搞、分享和社群討論的構圖。

你的海報將成為文化對話的起點。

病毒潛力評分

上映前 A/B 測試

在你投入 5000 萬行銷預算之前,先知道哪張海報能轉換。我們執行焦點小組測試並提供比較效能數據。

用數據做決策,不是直覺。

數據驅動決策

The Scroll-Stop Science

Your movie competes with 10,000+ titles on streaming platforms.

We design for the thumbnail—not the frame. Every element is tested at 160×90 pixels to ensure maximum click-through rate. If it doesn’t work at thumbnail size, it doesn’t ship.

This is attention engineering, not decoration.

Thumbnail-First Design

Eye-Tracking Validated

Every key art goes through eye-tracking analysis before delivery. We show you exactly where viewers look in the first 200ms.

No guesswork. Pure data.

200ms Heatmap Analysis

Algorithm-Ready Assets

Netflix, Amazon, HBO—each platform has different thumbnail requirements and recommendation algorithms.

We deliver platform-specific variants that maximize algorithmic visibility and homepage placement probability.

Multi-Platform Optimization

Genre Psychology Mapping

Horror needs cortisol triggers. Comedy needs dopamine cues. Drama needs empathy hooks.

We map neurological responses to visual elements, ensuring your poster speaks directly to your target audience’s subconscious.

Neuroscience-Based Design

Meme-Ready Compositions

The best marketing is free marketing. We design key art with built-in viral potential—compositions that invite parody, sharing, and social commentary.

Your poster becomes a cultural conversation starter.

Viral Potential Score

Pre-Release A/B Testing

Before you commit $50M to marketing, know which poster converts. We run focus group testing and provide comparative performance data.

Make decisions with data, not gut feelings.

Data-Backed Decisions
ROI 驅動成果 ROI-Driven Results

ROI 案例研究 ROI Case Studies

每個專案都是視覺投資,這是投資報酬。 Every project is a visual investment. Here's the return.

恐怖片 某串流平台

The Hollow

挑戰

低預算恐怖片,沒有明星。目標:吸引滑過 50+ 部作品才會點擊的 Z 世代觀眾。

視覺策略

運用高對比負空間與不對稱臉部定位。主角的眼睛打破三分法則,製造潛意識不安。

色彩:去飽和青色 + 動脈紅強調色。經測試可在 78% 焦點小組參與者中觸發皮質醇反應。

原始概念:一般的黑暗森林加上標題疊加。縮圖尺寸下無法辨識。

最終設計:高對比臉部特寫搭配出血字體。100% 縮圖辨識度。

成果數據

+340% 點擊率提升

對比客戶原始概念

第一週 Netflix 前十

在 3 個市場達成

+200% 社群分享

高於類型平均

喜劇片 大型片廠

Last Laugh

挑戰

群戲喜劇對抗暑期強檔。需要在 0.2 秒內傳達「好笑」,但不能展示任何笑話。

視覺策略

黃色主導配色(經測試喜劇轉換率最高)。誇張的臉部表情搭配刻意的不對稱。

字體:手繪風格暗示自發性和真實感。

片廠方向:安全、置中的團體照。焦點小組評為「容易忘記」。

我們的方向:動態對角構圖、普普藝術色塊。「記憶度」評分 +65%。

成果數據

$4,200萬 首週末票房

超出預期 35%

+28% 觀看意願

海報揭曉後調查

89% 海報記憶度

無提示品牌回憶

劇情片 獨立製作

Quiet Hours

挑戰

藝術電影尋求影展關注和發行商興趣。預算:所有行銷素材低於 $5,000 美元。

視覺策略

極簡負空間設計。單一孤立人物,背對觀眾。字體融入環境。

策略:針對影展策展人的美學偏好 + 社群媒體傳播性設計。

導演概念:字面重現場景。策展人:「看過了。」

最終概念:抽象情感表達。策展人:「這個要求關注。」

成果數據

12 個 影展入選

包括日舞、多倫多

4 個 發行邀約

海報發布 60 天內

專題 媒體報導

IndieWire「年度海報」

Horror Anonymous Streaming Platform

The Hollow

Challenge

Low-budget horror film with no star power. Target: Gen Z audiences who scroll past 50+ titles before clicking.

Visual Strategy

Deployed high-contrast negative space with asymmetrical face positioning. The protagonist’s eye breaks the rule of thirds, creating subconscious unease.

Color palette: Desaturated teal + arterial red accent. Tested to trigger cortisol response in 78% of focus group participants.

Original concept: Generic dark forest with title overlay. Unreadable at thumbnail size.

Final design: High-contrast face close-up with bleeding typography. 100% thumbnail legibility.

Results

+340% CTR Increase

vs. client's original concept

Week 1 Netflix Top 10

Achieved in 3 markets

+200% Social Shares

Above genre average

Comedy Major Studio

Last Laugh

Challenge

Ensemble comedy competing against summer blockbusters. Need to communicate ‘funny’ in 0.2 seconds without showing a single joke.

Visual Strategy

Yellow-dominant palette (tested highest conversion for comedy). Exaggerated facial expressions with intentional asymmetry.

Typography: Hand-painted style suggesting spontaneity and authenticity.

Studio's direction: Safe, centered group shot. Tested as 'forgettable' by focus groups.

Our direction: Dynamic diagonal composition, pop-art color blocking. 'Memorable' rating +65%.

Results

$42M Opening Weekend

Exceeded projections by 35%

+28% Intent-to-Watch

Post-poster reveal survey

89% Poster Recall

Unprompted brand recall

Drama Independent Production

Quiet Hours

Challenge

Art house drama seeking festival attention and distributor interest. Budget: Under $5,000 for all marketing materials.

Visual Strategy

Minimalist negative space design. Single isolated figure, back-turned. Typography integrated into environment.

Strategy: Designed for festival programmers’ aesthetic preferences + social media shareability.

Director's concept: Literal scene recreation. Festival programmers: 'Seen it before.'

Final concept: Abstract emotional representation. Programmers: 'This demands attention.'

Results

12 Festival Selections

Including Sundance, TIFF

4 Distribution Offers

Within 60 days of poster release

Feature Press Coverage

IndieWire 'Posters of the Year'

可以拿去向上級報告的研究 Research you can take to your stakeholders

主視覺研究室 The Keyart Lab

為電影行銷主管提供數據驅動的洞察 Data-driven insights for film marketing executives

PDF 24 頁

2026 恐怖片海報字體趨勢與點擊率關聯

分析 2023-2025 年發行的 847 張恐怖片海報。識別出在串流平台上點擊率最高的字體家族、字重和處理方式。

"窄體無襯線字體在恐怖片縮圖點擊率上比襯線字體高出 23%"

PDF 18 頁

為什麼黃色背景能轉換:喜劇海報色彩心理學

喜劇電影行銷中色彩配置效果的完整研究。包含來自 6 個串流平台、12,000 個觀看者互動的熱點圖數據。

"黃色主導配色的「觀看意願」評分高出 31%"

PDF 32 頁

Netflix 縮圖效應:為 160×90 像素而設計

針對 Netflix 瀏覽介面的縮圖優化技術拆解。包含平台特定要求和演算法考量。

"78% 的觀看決定僅基於縮圖印象"

PDF 28 頁

臉部定位與注意力:50 張電影海報的眼動追蹤數據

專有眼動追蹤研究,揭示最佳臉部定位、視線方向和情緒表達以獲得最大觀眾參與度。

"偏離中心且直視的臉部在前 200ms 內獲得 2.3 倍注意力"

PDF 24 pages

2026 Horror Poster Typography Trends & CTR Correlation

Analysis of 847 horror film posters released 2023-2025. Identifies font families, weights, and treatments that correlate with highest click-through rates on streaming platforms.

"Condensed sans-serifs outperform serif fonts by 23% in horror thumbnail CTR"

PDF 18 pages

Why Yellow Backgrounds Convert: Comedy Poster Color Psychology

Comprehensive study on color palette effectiveness in comedy film marketing. Includes heat map data from 12,000 viewer sessions across 6 streaming platforms.

"Yellow-dominant palettes show 31% higher 'intent to watch' scores"

PDF 32 pages

The Netflix Thumbnail Effect: Designing for 160×90 Pixels

Technical breakdown of thumbnail optimization for Netflix's browse interface. Includes platform-specific requirements and algorithm considerations.

"78% of viewing decisions are made based on thumbnail impression alone"

PDF 28 pages

Face Positioning & Attention: Eye-Tracking Data from 50 Film Posters

Proprietary eye-tracking research revealing optimal face positioning, gaze direction, and emotional expression for maximum viewer engagement.

"Off-center faces with direct gaze capture 2.3x more attention in first 200ms"

每月洞察 Monthly Insights

加入 2,400+ 位行銷主管,接收我們的數據驅動電影行銷分析。 Join 2,400+ marketing executives receiving our data-driven film marketing analysis.

傳統海報設計的三大致命錯誤 The 3 Fatal Errors of Traditional Poster Design

以及我們的 UX 架構如何修正它們 And how our UX architecture corrects them

ERROR #1

為海報框設計,而非縮圖

傳統工作室製作美麗的院線海報,但在 Netflix 的 160×90 像素縮圖下變成無法辨識的模糊塊。78% 的串流觀眾僅憑縮圖印象做出決定。

我們的解決方案:縮圖優先設計流程,搭配多平台變體交付
ERROR #2

沒有數據驗證的美學決策

「創意總監喜歡」不是商業依據。傳統代理商基於主觀偏好出稿,而非注意力捕獲或轉換潛力的實證證據。

我們的解決方案:每個專案都有眼動追蹤驗證 + A/B 測試基礎設施
ERROR #3

一稿通吃的平台交付

Netflix、Amazon、HBO 和院線展示各有不同的視覺要求、演算法考量和受眾情境。到處投放相同素材是在浪費轉換機會。

我們的解決方案:針對各發行通路演算法優化的平台專屬變體
ERROR #1

Designing for the Frame, Not the Thumbnail

Traditional studios create beautiful theatrical posters that become illegible smudges at Netflix's 160×90 pixel thumbnail. 78% of streaming viewers make decisions based on thumbnail impression alone.

Our Solution: Thumbnail-first design workflow with multi-platform variant delivery
ERROR #2

Aesthetic Decisions Without Data Validation

"The creative director liked it" is not a business case. Traditional agencies ship based on subjective preference, not empirical evidence of attention capture or conversion potential.

Our Solution: Eye-tracking validation + A/B testing infrastructure for every project
ERROR #3

One-Size-Fits-All Platform Delivery

Netflix, Amazon, HBO, and theatrical displays each have different visual requirements, algorithm considerations, and audience contexts. Shipping the same asset everywhere is leaving conversions on the table.

Our Solution: Platform-specific variants optimized for each distribution channel's algorithm

將行銷成本,昇華為電影的永久資產 Transform Marketing Costs into Your Film's Permanent Asset

我們提供最具商業價值的視覺策略方案。 We deliver visual strategy solutions with maximum commercial value.

我們提供靈活的預算配置方案,確保在任何行銷節點上,您的視覺資產都能展現最高規格的製作水準。 We offer flexible budget plans to ensure your visual assets maintain the highest production standards at every marketing touchpoint.

我們會在 48 小時內回覆符合資格的諮詢。不接受主動推銷。 We respond to qualified inquiries within 48 hours. No unsolicited pitches.