我們為你贏下這關鍵一瞬。 We Engineer That Split Second.
當其他工作室還在追求美感,我們早已在設計注意力捕獲系統。每一張海報都經過 A/B 測試、眼動追蹤驗證,並針對 Netflix 縮圖、影院海報牆、社群動態優化。 While other studios chase aesthetics, we engineer attention capture systems. Every design is A/B tested, eye-tracking validated, and optimized for Netflix thumbnails, theater displays, and social feeds.
// 我們不做藝術品,我們做投資報酬率。 // We don't make art. We make ROI.
在演算法時代,美觀的設計只是虛榮指標。注意力捕獲才是唯一重要的指標。 In the algorithm age, beautiful design is a vanity metric. Attention capture is the only metric that matters.
你的電影在串流平台上與 10,000+ 部作品競爭。
我們為縮圖而設計——不是為海報框。每個元素都在 160×90 像素下測試,確保最高點擊率。如果在縮圖尺寸下不行,就不會交付。
這是注意力工程,不是裝飾。
每張主視覺在交付前都會經過眼動追蹤分析。我們會精確顯示觀眾在前 200 毫秒內注視的位置。
沒有猜測,只有數據。
Netflix、Amazon、HBO——每個平台都有不同的縮圖要求和推薦演算法。
我們交付針對各平台優化的版本,最大化演算法能見度和首頁推薦機率。
恐怖片需要皮質醇觸發。喜劇需要多巴胺暗示。劇情片需要同理心鉤子。
我們將神經反應對應到視覺元素,確保海報直接與目標觀眾的潛意識對話。
最好的行銷是免費行銷。我們設計具有內建病毒潛力的主視覺——邀請惡搞、分享和社群討論的構圖。
你的海報將成為文化對話的起點。
在你投入 5000 萬行銷預算之前,先知道哪張海報能轉換。我們執行焦點小組測試並提供比較效能數據。
用數據做決策,不是直覺。
Your movie competes with 10,000+ titles on streaming platforms.
We design for the thumbnail—not the frame. Every element is tested at 160×90 pixels to ensure maximum click-through rate. If it doesn’t work at thumbnail size, it doesn’t ship.
This is attention engineering, not decoration.
Every key art goes through eye-tracking analysis before delivery. We show you exactly where viewers look in the first 200ms.
No guesswork. Pure data.
Netflix, Amazon, HBO—each platform has different thumbnail requirements and recommendation algorithms.
We deliver platform-specific variants that maximize algorithmic visibility and homepage placement probability.
Horror needs cortisol triggers. Comedy needs dopamine cues. Drama needs empathy hooks.
We map neurological responses to visual elements, ensuring your poster speaks directly to your target audience’s subconscious.
The best marketing is free marketing. We design key art with built-in viral potential—compositions that invite parody, sharing, and social commentary.
Your poster becomes a cultural conversation starter.
Before you commit $50M to marketing, know which poster converts. We run focus group testing and provide comparative performance data.
Make decisions with data, not gut feelings.
每個專案都是視覺投資,這是投資報酬。 Every project is a visual investment. Here's the return.
低預算恐怖片,沒有明星。目標:吸引滑過 50+ 部作品才會點擊的 Z 世代觀眾。
運用高對比負空間與不對稱臉部定位。主角的眼睛打破三分法則,製造潛意識不安。
色彩:去飽和青色 + 動脈紅強調色。經測試可在 78% 焦點小組參與者中觸發皮質醇反應。
原始概念:一般的黑暗森林加上標題疊加。縮圖尺寸下無法辨識。
最終設計:高對比臉部特寫搭配出血字體。100% 縮圖辨識度。
對比客戶原始概念
在 3 個市場達成
高於類型平均
群戲喜劇對抗暑期強檔。需要在 0.2 秒內傳達「好笑」,但不能展示任何笑話。
黃色主導配色(經測試喜劇轉換率最高)。誇張的臉部表情搭配刻意的不對稱。
字體:手繪風格暗示自發性和真實感。
片廠方向:安全、置中的團體照。焦點小組評為「容易忘記」。
我們的方向:動態對角構圖、普普藝術色塊。「記憶度」評分 +65%。
超出預期 35%
海報揭曉後調查
無提示品牌回憶
藝術電影尋求影展關注和發行商興趣。預算:所有行銷素材低於 $5,000 美元。
極簡負空間設計。單一孤立人物,背對觀眾。字體融入環境。
策略:針對影展策展人的美學偏好 + 社群媒體傳播性設計。
導演概念:字面重現場景。策展人:「看過了。」
最終概念:抽象情感表達。策展人:「這個要求關注。」
包括日舞、多倫多
海報發布 60 天內
IndieWire「年度海報」
Low-budget horror film with no star power. Target: Gen Z audiences who scroll past 50+ titles before clicking.
Deployed high-contrast negative space with asymmetrical face positioning. The protagonist’s eye breaks the rule of thirds, creating subconscious unease.
Color palette: Desaturated teal + arterial red accent. Tested to trigger cortisol response in 78% of focus group participants.
Original concept: Generic dark forest with title overlay. Unreadable at thumbnail size.
Final design: High-contrast face close-up with bleeding typography. 100% thumbnail legibility.
vs. client's original concept
Achieved in 3 markets
Above genre average
Ensemble comedy competing against summer blockbusters. Need to communicate ‘funny’ in 0.2 seconds without showing a single joke.
Yellow-dominant palette (tested highest conversion for comedy). Exaggerated facial expressions with intentional asymmetry.
Typography: Hand-painted style suggesting spontaneity and authenticity.
Studio's direction: Safe, centered group shot. Tested as 'forgettable' by focus groups.
Our direction: Dynamic diagonal composition, pop-art color blocking. 'Memorable' rating +65%.
Exceeded projections by 35%
Post-poster reveal survey
Unprompted brand recall
Art house drama seeking festival attention and distributor interest. Budget: Under $5,000 for all marketing materials.
Minimalist negative space design. Single isolated figure, back-turned. Typography integrated into environment.
Strategy: Designed for festival programmers’ aesthetic preferences + social media shareability.
Director's concept: Literal scene recreation. Festival programmers: 'Seen it before.'
Final concept: Abstract emotional representation. Programmers: 'This demands attention.'
Including Sundance, TIFF
Within 60 days of poster release
IndieWire 'Posters of the Year'
每一張海報都是經過演算法驗證的視覺武器 Every poster is an algorithm-validated visual weapon

氧氣電影
改編自連載14年的人氣網漫《我是馬克》,首次真人電影化。瞿友寧導演睽違5年再度與三金天王盧廣仲合作,加上金曲歌手黃宣 YELLOW 首次吃重戲份演出。以集體創作方式打造台灣久違的喜劇片型,一展社畜厭世心情大暴走。

台北創造 TSAOism / PixelFrame
曹瑞原導演籌備17年的心血之作。2006年獲「國際影視創投會」評審團特別獎,歷經導演母親病逝的人生轉折,終於即將完成。「越是荒蕪,越要勇敢造夢」——一段父子曠野逃亡的旅程。臺澳合製的跨國製作規格,以荒漠與星空的視覺意象,呈現生命中的失落與救贖。

鏡文學 / 中華電信
探討原住民、移工、死刑與官商勾結的法律政治驚悚劇主視覺。以法庭天秤與漁港意象交織,呈現「正義vs體制」的核心張力。冷灰藍調營造壓迫感,人物背影構圖暗示孤獨對抗體制的無力與堅持。

曼尼娛樂
《角頭》系列電影十週年紀念演唱會主視覺。以江湖兄弟情義為核心,融合霓虹燈管與刺青美學,呈現「黑道浪漫」的獨特風格。紅黑金三色對比強化衝突感,人物群像構圖致敬電影經典場景。

TVBS / Netflix
探討家庭關係與生命意義的溫情劇主視覺。以家族群像與溫暖光線構圖,呈現「在有限生命中尋找連結」的主題。柔和色調與日常場景營造親切感,視覺策略降低觀看門檻,引發觀眾對家庭關係的共鳴與反思。

公視 / 愛奇藝 / CATCHPLAY+
探討外籍移工與醫療體系困境的社會寫實劇主視覺。以手術燈光與陰暗地下室的光影對比,呈現「檯面上vs地下」的雙重世界。醫療器械與越南文化元素交織,視覺語言傳達身份認同與生存掙扎的張力。

客家電視台 / Hami Video
重現白色恐怖時期綠島新生訓導處的時代劇主視覺。以星空與黑潮海洋為背景,人物剪影佇立於島嶼礁石上,傳達「黑暗中仰望希望」的意象。冷峻藍黑色調搭配微光星點,營造歷史厚重感與人性光輝的對比。

陳小霞
華語樂壇創作職人陳小霞睽違20年個人專輯封面設計。以極簡留白與手繪羽毛意象,呈現「老翅膀依然能飛」的核心概念。溫暖大地色調傳遞歲月沉澱的智慧,構圖留下呼吸空間,呼應專輯「放下包袱、重新起飛」的生命哲學。

公視 / Netflix
探討媒體生態與真相追尋的懸疑犯罪劇主視覺。以破碎的相機鏡頭與八卦雜誌拼貼構圖,暗示「誰殺了真相」的核心命題。紅黑報紙標題風格強化聳動感,人物剪影與閃光燈特效營造狗仔追逐的緊張氛圍。

台灣原創
偶像養成校園劇主視覺。以霓虹燈光與舞台元素構圖,呈現「數字決定地位」的競爭氛圍。粉紫色系搭配星光特效,精準鎖定Z世代受眾。角色群像排列暗示人物關係張力,視覺語言融合K-POP美學與台灣在地青春感。

Netflix / 台灣大哥大
聚焦女演員演藝圈生存的寫實喜劇主視覺。以舞台聚光燈與鏡面反射構圖,暗示「台前光鮮vs幕後真實」的雙重敘事。金色與黑色的對比象徵名利與代價,群像構圖展現女性力量與競爭張力。

Netflix
大膽挑戰華語市場禁忌題材的性喜劇主視覺。以鮮豔糖果色系與俏皮插畫風格,消解性議題的尷尬感。家庭群像構圖暗示「跨世代對話」主題,視覺策略精準降低觀眾心理門檻,提升點擊意願。

Netflix
改編自宮部美幸同名推理小說的台灣在地化詮釋。以90年代台灣社會為背景,主視覺運用報紙拼貼與VHS質感,重現媒體亂象時代的視覺語彙。紅黑對比色調暗示血腥與黑暗,人物剪影構圖營造懸疑感。

瀚草影視 / Netflix
Netflix 首部續訂第二季的原創華語影集主視覺。延續第一季的黑暗懸疑基調,以破碎鏡面與多重人物倒影構圖,暗示「每個人都可能是被害者」的核心命題。冷峻色調與高對比度強化推理氛圍。

金盞花大影業 / Netflix
《關於我和鬼變成家人的那件事》衍生影集主視覺。延續電影的喜劇、動作及警匪元素,以誇張的人物群像構圖展現「拐瓜劣棗」警員陣容。色彩飽和度刻意提高,強化荒謬喜劇氛圍。

台灣電影
2003年SARS封院事件的視覺化呈現。以醫護人員的防護裝備為視覺錨點,結合壓迫性的封閉空間構圖,傳達「隔離中的人性」主題。冷色調與暖色人物形成對比,強化情感張力。

Oxygen Films
First live-action film adaptation of the 14-year-running hit webcomic “I Am Mark.” Director Kevin Chu reunites with triple Golden Award winner Crowd Lu after 5 years, joined by Golden Melody singer YELLOW in his first major film role. A collective creative effort to revive Taiwan’s comedy genre, capturing the burnt-out office worker’s rebellious spirit.

TSAOism / PixelFrame
Director Jui-yuan TSAO’s passion project, 17 years in the making. Won the Special Award at the inaugural Taiwan International Film and TV Project Promotion in 2006. After the director’s mother passed from cancer, the project was paused, now finally nearing completion. “The more desolate the terrain, the more courage we summon to dream.” A father-son escape journey through the wilderness. Taiwan-Australia co-production with desert and starry sky visual imagery representing loss and redemption.

Mirror Fiction / Chunghwa Telecom
Key art for a legal political thriller exploring indigenous rights, migrant workers, death penalty, and corruption. Courtroom scales interwoven with fishing port imagery present the core tension of “justice vs. system.” Cold gray-blue tones create oppression, character back-facing composition implies the loneliness and persistence of fighting against the establishment.

Mani Entertainment
Key art for the GATAO film series 10th anniversary concert. Brotherhood and loyalty as core themes, fusing neon lights with tattoo aesthetics to present a unique “gangster romance” style. Red-black-gold contrast intensifies conflict, ensemble composition pays tribute to iconic film scenes.

TVBS / Netflix
Key art for a heartwarming drama exploring family bonds and life’s meaning. Family ensemble with warm lighting composition presents the theme of “finding connection in finite life.” Soft tones and everyday scenes create intimacy, visual strategy lowers viewing barriers and triggers audience reflection on family relationships.

PTS / iQIYI / CATCHPLAY+
Key art for a social realist drama exploring migrant workers and healthcare system struggles. Light contrast between surgical lamps and dark underground spaces presents the dual world of “above ground vs. underground.” Medical instruments interwoven with Vietnamese cultural elements convey tension between identity and survival.

Hakka TV / Hami Video
Key art for a period drama recreating Green Island’s political prison during the White Terror era. Starry sky and Kuroshio ocean as backdrop, character silhouettes standing on island rocks convey “looking up to hope in darkness.” Cold blue-black tones with subtle starlight create contrast between historical weight and human resilience.

Chen Xiao-Xia
Album cover design for legendary Mandopop songwriter Chen Xiao-Xia’s return after 20 years. Minimalist whitespace with hand-drawn feather imagery presents the core concept: “old wings can still fly.” Warm earth tones convey wisdom accumulated through years, composition leaves breathing room, echoing the album’s philosophy of “letting go and taking flight again.”

PTS / Netflix
Key art for a mystery crime drama exploring media ecology and truth-seeking. Shattered camera lens and tabloid collage composition implies the core question: “Who killed the truth?” Red-black headline style amplifies sensationalism, character silhouettes with camera flash effects create paparazzi chase tension.

Taiwan Original
Key art for an idol training campus drama. Neon lights and stage elements composition present the competitive atmosphere where “numbers determine status.” Pink-purple palette with starlight effects precisely targets Gen-Z audience. Character ensemble arrangement implies relationship tensions, visual language fuses K-POP aesthetics with local Taiwanese youth vibe.

Netflix / Taiwan Mobile
Key art for a realistic comedy about actresses surviving in showbiz. Stage spotlight and mirror reflection composition implies the dual narrative of “glamour on stage vs. reality behind scenes.” Gold and black contrast symbolizes fame and its price, ensemble layout showcases female power and competitive tension.

Netflix
Bold key art for a sex comedy tackling taboo topics in the Chinese-language market. Vibrant candy colors and playful illustration style dissolve awkwardness around sexual themes. Family ensemble composition implies “cross-generational dialogue,” strategically lowering psychological barriers to boost click-through rates.

Netflix
Taiwan localization of Miyuki Miyabe’s mystery novel. Set in 1990s Taiwan, the key art uses newspaper collage and VHS texture to recreate the visual language of the media chaos era. Red-black contrast implies blood and darkness, while silhouette composition builds suspense.

Greener Grass Production / Netflix
Key art for Netflix’s first renewed Chinese-language original series. Continuing Season 1’s dark suspense tone, the shattered mirror and multiple character reflections composition implies the core theme: “everyone could be a victim.” Cold tones and high contrast intensify the mystery atmosphere.

Greener Grass Production / Netflix
Key art for the spin-off series of “Marry My Dead Body.” Continuing the film’s comedy, action, and cop thriller elements, the exaggerated ensemble composition showcases the quirky police crew. Deliberately heightened color saturation amplifies the absurdist comedy atmosphere.

Taiwan Film
Visual representation of the 2003 SARS hospital lockdown incident. Using medical protective gear as a visual anchor, combined with claustrophobic spatial composition, conveying the theme of “humanity in isolation.” Cold tones contrasting with warm human figures amplify emotional tension.
為電影行銷主管提供數據驅動的洞察 Data-driven insights for film marketing executives
分析 2023-2025 年發行的 847 張恐怖片海報。識別出在串流平台上點擊率最高的字體家族、字重和處理方式。
"窄體無襯線字體在恐怖片縮圖點擊率上比襯線字體高出 23%"
喜劇電影行銷中色彩配置效果的完整研究。包含來自 6 個串流平台、12,000 個觀看者互動的熱點圖數據。
"黃色主導配色的「觀看意願」評分高出 31%"
針對 Netflix 瀏覽介面的縮圖優化技術拆解。包含平台特定要求和演算法考量。
"78% 的觀看決定僅基於縮圖印象"
專有眼動追蹤研究,揭示最佳臉部定位、視線方向和情緒表達以獲得最大觀眾參與度。
"偏離中心且直視的臉部在前 200ms 內獲得 2.3 倍注意力"
Analysis of 847 horror film posters released 2023-2025. Identifies font families, weights, and treatments that correlate with highest click-through rates on streaming platforms.
"Condensed sans-serifs outperform serif fonts by 23% in horror thumbnail CTR"
Comprehensive study on color palette effectiveness in comedy film marketing. Includes heat map data from 12,000 viewer sessions across 6 streaming platforms.
"Yellow-dominant palettes show 31% higher 'intent to watch' scores"
Technical breakdown of thumbnail optimization for Netflix's browse interface. Includes platform-specific requirements and algorithm considerations.
"78% of viewing decisions are made based on thumbnail impression alone"
Proprietary eye-tracking research revealing optimal face positioning, gaze direction, and emotional expression for maximum viewer engagement.
"Off-center faces with direct gaze capture 2.3x more attention in first 200ms"
加入 2,400+ 位行銷主管,接收我們的數據驅動電影行銷分析。 Join 2,400+ marketing executives receiving our data-driven film marketing analysis.
以及我們的 UX 架構如何修正它們 And how our UX architecture corrects them
傳統工作室製作美麗的院線海報,但在 Netflix 的 160×90 像素縮圖下變成無法辨識的模糊塊。78% 的串流觀眾僅憑縮圖印象做出決定。
「創意總監喜歡」不是商業依據。傳統代理商基於主觀偏好出稿,而非注意力捕獲或轉換潛力的實證證據。
Netflix、Amazon、HBO 和院線展示各有不同的視覺要求、演算法考量和受眾情境。到處投放相同素材是在浪費轉換機會。
Traditional studios create beautiful theatrical posters that become illegible smudges at Netflix's 160×90 pixel thumbnail. 78% of streaming viewers make decisions based on thumbnail impression alone.
"The creative director liked it" is not a business case. Traditional agencies ship based on subjective preference, not empirical evidence of attention capture or conversion potential.
Netflix, Amazon, HBO, and theatrical displays each have different visual requirements, algorithm considerations, and audience contexts. Shipping the same asset everywhere is leaving conversions on the table.
我們提供最具商業價值的視覺策略方案。 We deliver visual strategy solutions with maximum commercial value.
我們提供靈活的預算配置方案,確保在任何行銷節點上,您的視覺資產都能展現最高規格的製作水準。 We offer flexible budget plans to ensure your visual assets maintain the highest production standards at every marketing touchpoint.